ELBA, Ala. (WDHN) — For the first time since 2019, the Rockin the River event will be held in Elba this Saturday. It’s a festival that promotes eco-tourism on the Pea River. A local non-profit has organized many of the activities to raise money for the restoration of a 1930s downtown theater.

Live music, a 5K race, a sidewalk chalk competition, kayak races, and the rubber duck race. Organizers say the day will showcase the beauty of the Pea River, and much of the proceeds will go to the restoration of the downtown theater. Restoration 154, a local non-profit, is behind the festival.

“I’m standing in front of the Pea River Boat Shop everyone loves to pea, that’s our hashtag,” Courtney Pelham with Restoration 154 said. “And we have an amazing natural resource and we don’t want to forget it.”

Elba Mayor Tom Maddox says eco-tourism is big for the city, especially with the river behind me. Something that can be enjoyed for generations.

Over the decades, the Pea River has led to devastating floods placing Elba under water. However, the river has also been the city’s blessing. Recently, Mayor Maddox says he’s receiving more and more interest from the state and businesses in creating eco-tourism involving the Pea.

The first three rubber ducks to reach the boat ramp will receive cash prizes of $100, $75, and $50, for the entrant’s owners.