Spring breaker traffic expected to bring big business to Ozark

Local News

OZARK, Ala. (WDHN) — A steady stream of U.S. Highway 231 southbound traffic could be found in Ozark Friday morning.

Over the next six-weeks, tens of thousands of college students will spend their spring break at Florida beach destinations, including Panama City to Pensacola.

For the Ozark Chamber of Commerce, it means big profits for those wiregrass businesses along north-south highways to the white sands of the gulf coast.

“Great for the businesses when people travel through and stop and spend money with us,” said Rosmary Williamson, director of the Ozark Chamber of Commerce. “We’re always open to see visitors to the area and learning where they are from and getting to know someone new.”

One business on Highway 231 is Donahue’s Grill & Grog. According to management, spring breakers’ money is just as green as anyone else’s money.

“We hope to attract a lot of the kids coming from college and a lot of the young folk, and bring more business in for spring break,” manager Lauren McCreery said.

Several businesses say even though the mask requirement is still in effect in Alabama, they are starting to see a return to normalcy when it comes to college students looking to take a break from books and exams.

Despite the rapid increase in gas prices, the chamber of commerce still expects large numbers of spring breakers to travel several or more hours to their beach destinations.

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