WIREGRASS, Ala. (WDHN) — With the holiday season in full swing, seasonal festivals, and downtown events are happening all across the Wiregrass.

This weekend alone saw events throughout the Wiregrass with the Dothan’s Annual Downtown Christmas Festivals, Whoville Holiday Celebration in Enterprise, a Christmas parade in Rehobeth, and Hartford’s Hometown Holidays.

These festivals offer Wiregrass residents and people from all around the opportunity to shop and dine in nearby areas, but it also offers opportunities for hometown vendors to reach their clients face to face.

One woodworking vendor in Dothan told WDHN how this season is their prime time for sales and local exposure.

“Christmas is always the busier time of the year,” the owner of KS Handmade Keisha Schermerhorn said. “We do well in the fall also, but Christmas is a lot more people out, a lot of people visiting from out of town, and they’re looking to come downtown to look, to buy, to support local businesses.”

While the holiday season sees an increase in sales for local business owners, it can also be a time to celebrate.

The holiday season is often filled with good meals, gathering families and friends, and decorations galore.

One local art vendor in Dothan mentioned how business may be up for him and his family, but that isn’t the only reason why he enjoys this time of year.

“I wouldn’t say it’s just a big day for sales, it’s a big day for giving back the holiday cheer, you know what I mean?” co-owner of Culture Shock, Jermaine Potter said. “Getting back in the swing of being happy and jolly, and getting that spirit back going.