WIREGRASS, Ala. (WDHN) — Following on the heels of Black Friday, the biggest shopping day of the year, comes a day to invest money into the local economy.

Small Business Saturday was started in 2010 by American Express as a way for smaller and more regional companies to receive the benefit of the holiday shopping season, while also keeping money within local communities.

With savings and small companies in mind, Wiregrass shoppers detailed what they picked up Thanksgiving weekend for their friends and family.

“I got lots of great goodies like candles, we got outerwear.” local shopper, Ashley Contin said.” We even went to a local home shop and even got things that were specifically made here in Alabama, and specifically made here in Dothan. So, I got housewares, so everything from clothing to bath bombs and edible gifts.”

“Clothes, jackets, and different things like that,” local shopper, Matthew Scott said. “Video games, stuff that, I have younger kids and a grandchild so I got stuff for them.”

According to an e 2020 Small Business Saturday Consumer Insights Survey, independent stores, and restaurants made an estimated $19.8 billion in revenue. And local stores such as Dothan’s Eagle Eye Outfitters saw that payoff as well, even with it being a big day in college football for the state.

“Traditionally, a really good sales day for us,” store manager of Eagle Eye, Rick Walz said. “Even with the Iron Bowl, which is a huge draw for us, we’ve had tremendous support over the years, especially last year as the community started to really focus and rally around local business, and we’re just so thankful for that support.”

The same survey also found that 97% of shoppers recognized the positive impact of shopping local. Contin, being a local realtor, said keeping money in the Wiregrass is meaningful to her.

“I just want to encourage people to get out and shop locally support these local businesses, these small businesses, because it really does make a difference in our community and our town,” Contin said.